
Apple Intelligence

Pricing Details
Free for users of compatible Apple devices (iPhone, iPad, Mac). Included with the operating system.Features
Deep OS Integration, On-device Processing for Privacy, Writing Tools, Image Playground, Enhanced Siri, Private Cloud ComputeIntegrations
Mail, Messages, Calendar, Photos, Notes, Pages, Keynote, SafariPreview
Apple Intelligence is a comprehensive update to the Apple ecosystem that embeds generative AI into all key aspects of device interaction. The system can understand the user's personal context by drawing information from apps like Mail, Calendar, Messages, and Photos to perform multi-step actions. Key features include Writing Tools, which allow users to rewrite, proofread, and summarize text in any app. The Image Playground feature enables the creation of images in three styles (animation, illustration, sketch), and Genmoji generates unique emoji on the fly. Siri receives a significant upgrade, becoming more natural and contextually aware, able to understand what's on the screen and operate within apps. A unique privacy architecture based on on-device processing and the special Private Cloud Compute ensures that personal user data is never stored or accessible even to Apple, which is a key differentiator from most cloud-based AI services.