At its annual Config 2025 conference, held on May 7-8, Figma, the leading collaborative interface design platform, made a significant impact by announcing a suite of new AI-powered tools. These innovations are set to revolutionize the workflows of designers, developers, and marketers, dramatically accelerating the journey from idea to finished product and unlocking new creative horizons. The key new offerings include Figma Make, Figma Sites, Figma Draw, and Figma Buzz.
Figma Make is a revolutionary tool that transforms text descriptions or static designs into working prototypes and can even generate code. Leveraging advanced AI models (Claude 3.7 was mentioned), Make empowers designers to quickly create interactive components, set up interaction logic, and achieve a nearly development-ready output, minimizing the need for manual coding. This is particularly valuable for startups, MVP validation, and internal tool creation where speed is critical.
Figma Sites is a powerful response to market demands for creating full-fledged websites directly within Figma. This tool allows designers not only to design but also to publish responsive websites using pre-built templates, blocks, animations, and scroll effects without needing to write code. Future plans include CMS integration and AI code generation, positioning Figma Sites as a serious competitor to platforms like WordPress and Webflow, enabling teams to fully control the website creation process in a unified environment.
Figma Draw significantly expands the platform's vector editing capabilities. With new brushes, text-on-path features, the ability to add textures (noise, blur) and special effects, and improved shape selection and editing tools (lasso, shape builder), Draw becomes a robust tool for illustration and branding. AI-powered suggestions are designed to speed up the process for both novices and professionals, bringing its functionality closer to a "simplified Adobe Illustrator."
Figma Buzz is geared towards marketers and teams working with branded content. This tool automates the creation of various marketing materials – from advertising banners to social media posts. Artificial intelligence analyzes the company's brand style and suggests corresponding design options, and it can also generate and edit images from text descriptions, ensuring brand consistency across all platforms.
In addition to these flagship tools, other improvements were presented, such as Grid Auto Layout for more structured and adaptive design. These updates underscore Figma's ambition to become a comprehensive platform for the entire digital product development lifecycle, blurring the lines between design, development, and marketing.