Tech giant Apple is considering one of the largest and most strategic acquisitions in its history, one that could radically change the landscape of internet search. On June 21, 2025, authoritative news agencies Bloomberg and Reuters reported that Apples management is in preliminary talks about a possible acquisition of Perplexity AI, one of the most successful and talked-about startups in the field of conversational AI search. Sources close to the negotiations emphasize that the talks are at an early stage and no formal offer has yet been made. Nevertheless, the mere fact of such discussions is a market sensation. Perplexity AI, known for its search engine that provides direct, accurate, and cited answers, is valued at approximately $14 billion following its latest funding round, making a potential deal one of the largest in AI history. For Apple, this acquisition would be a powerful strategic move. It would allow the company to instantly integrate cutting-edge search technology into its ecosystem (iOS, macOS), radically upgrading the capabilities of Siri and Spotlight search, and would also create a real possibility of ending the multi-billion dollar deal with Google to use its search as the default in the Safari browser. This step could become the most serious challenge to Googles search dominance in decades. Although the outcome of the talks remains uncertain, they demonstrate the seriousness of Apples intentions in the fight for leadership in the age of artificial intelligence.
Apple Reportedly Considers Acquiring AI Startup Perplexity AI
